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Danish Crown increasing market share 29 Jan 2010
Efforts by Danish Crowns Beef Division to attract more animals for slaughter are beginning to bear fruit.
In the first three months of the financial year, 58.6 per cent of slaughtering in Denmark were handled by one of the group’s three Danish slaughterhouses. According to Ejvind Kviesgaard, Head of Department at DC Member Service, this is a very satisfactory increase.
“At the end of the financial year, we succeeded in reversing the trend and saw a small upturn. We are now witnessing satisfactory growth thanks to a number of factors,” he said. “For example, we have established good and long-term partnerships with several customers, DC Future is beginning to have an impact in the form of higher prices, and members are increasingly availing themselves of the additional services offered by DC Member Service,” says Kviesgaard.
A total of 67,173 animals were slaughtered by Danish Crown in Q1, corresponding to a one percentage point increase. And the Beef Division in Herning expects the trend to continue. “We are focusing on offering attractive prices combined with the best possible service for our members. We expect this to further strengthen our position as the most reliable partner,” says Kviesgaard.
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