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India's silent pink revolution 05 Feb 2010
Local analysts say current government policies have made meat exports highly lucrative, and may have sparked off a silent, "pink" revolution.
Meat exports from mainly vegetarian India, along with cattle feed has doubled in just four years. Also, there’s been an over 100% price increase in 2008-09 compared to the value of meat three years prior.
Buffalo meat exports, went up 45% between April 2008-January 2009 compared to the previous year. According to industry sources, the export of meat in 2008-09 translated to 19,45,040 animals.
In addition to tax incentives and transportation subsidies, a comprehensive scheme for modernization of abattoirs countrywide to address quality standards, contamination and check wastage and incentives to encourage R&D for improved packaging and product and process development are other stimulus to grow the meat export industries.
The Ministry Of Food Processing Industries (MFPI) is keen on India’s "Pink Revolution." The MFPI feels that as India has the raw material, it should quickly acquire the technology to tap into the profitable global meat markets of West Asia and South East Asia. They also point out how India is geographically ideally situated between the two regions.
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