News
First fresh pork with DNA traceability 20 Aug 2008
Nature's Premium Brand is the first firm in North America to feature DNA traceback seals.
A leader in premium, all-natural fresh pork, Nature's Premium Brand is the first North American pork firm to track DNA for reliable and accurate traceability back to the farm where the animals were raised.
Unquestionable product verification
Nature's Premium will use IdentiGEN's DNA TraceBack(R) system, which is a USDA Process Verified, DNA-based traceback system, for unquestionable product verification.
According to reports, Nature's Premium Brand pork packages will carry IdentiGEN's DNA TraceBack seal at the meat case.
For consumers, this seal is a guarantee that each cut came from the unique Nature's Premium production and processing system.
Retailers carrying Nature’s Premium pork
The retailers which carry Nature's Premium pork with DNA TraceBack include:
- Kowalski's Markets of Minneapolis, Minn.
- Sendik's Food Markets of Milwaukee, Wisc.
- New Leaf Community Markets of Santa Cruz, Calif.
- Dave's Marketplace stores of Rhode Island
- Donelan's Supermarkets of Boston
- Bogopa, a food distributor serving several international foods markets in greater New York.
Nature's Premium Pork is also available through select foodservice distributors nationwide.
Duroc pigs for Nature’s Premium pork
The Nature's Premium breed-specific Duroc pigs are raised by family farmers in the Midwest.
These Duroc pigs are raised on a strict vegetarian diet with no animal by products. Also, the animals are never administered antibiotics or growth promotants. The company's participating farms provide exceptional animal healthcare, sanitation and humane treatment. Its ultra-modern processing facility is unique in the industry for its small size, eco-friendliness and dedication to safe processes.
"Simply put, this programme equates to trust. We take samples of the actual DNA of every animal in the programme to assure that we are delivering the premium quality assurances customers expect," said Nature's Premium Brand founder and CEO John D. Stewart.
DNA traceback valuable for food safety
Boyd Oase, Meat and Seafood Director of Kowalski's Markets, said, "From a food-safety standpoint, DNA TraceBack is extremely valuable to my department. And for my customers, it provides 100% reassurance that Nature's Premium Pork is a safe, wholesome, all-natural product."
Related link:
Visit: Nature’s Premium Brand, click here
Visit: Identigen, click here
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