Packaging
Faerch Plast: Transparent food packaging demand growing 29 Sep 2009
According to Faerch Plast packaging, at present there is a growing demand for transparent food packaging throughout Europe, with southern and central Europe leading the way.
The “clear” trend is in both meat trays and packaging for ready meals. Individual food producers are going a step further and introducing semi-transparent packaging so that the food is still visible to the consumer, but stands out in the chill cabinet.
There is also a focus on developing packaging which has less environmental impact. It will weigh less, and the materials will be replaced by more environmentally friendly alternatives, for instance the use of reclaimed PET from plastic bottles is rapidly gaining ground. Anything superficial will be dispensed with unless it has convenience for the consumer.
Even now, we can see that the ‘carbon footprint’ is a competition parameter, increasingly important to food companies and retailers.
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