Processing
Tallgrass Beef to carry DNA TraceBack seal of authenticity 03 Nov 2009
Tallgrass Beef, a market leader in branded grass-fed beef production, will use DNA TraceBack from IdentiGEN to provide a traceability system so that every cut of beef can be traced back to the farm where the animals were raised.
IdentiGEN's DNA TraceBack, which has earned the U.S. Department of Agriculture's certification as a "Process Verified Program" (PVP), is a product verification system providing meat companies with a process to manage food safety and quality assurance. Tallgrass Beef packages at the retail meat case will carry IdentiGEN's DNA TraceBack seal.
DNA TraceBack was developed in 1996 by a group of geneticists from Ireland's Trinity College. The system is widely used by European retailers, including Tesco, Superquinn and Dunnes Stores, to verify product authenticity and country of origin as well as manage food safety.
Celebrity Chef Rick Bayless, winner of Bravo-TV's Top Chef Masters, and owner and Executive Chef of Frontera Grill and Topolobampo restaurants in Chicago, is a long-time Tallgrass Beef customer. "My reputation and that of my restaurants is on the line, which is why I am thrilled that now every cut of Tallgrass beef that reaches my kitchen is traceable back to the animal of origin," Bayless said. "Adding DNA TraceBack is the ultimate reassurance for me and my customers."
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