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US: Cargill Meats increases pork product line 30 Jun 2009
With the addition of the Rumba brand, Cargill Meat Solutions has increased its pork products line, states a report by the Wichita Business Journal.
According to the company, Rumba is one of the first brands to focus on the multicultural customer.
The new addition offers an assortment of meat cuts in mainstream meat cases.
Pork variety
In 2007,Rumba beef products were launched and the line is currently expanded to cover pork variety meat cuts.
In 2007,Rumba beef products were launched and the line is currently expanded to cover pork variety meat cuts.
Multicultural
According to the company, the Rumba pork products are based on consumer research to match and surpass the needs of multicultural customers.
According to the company, the Rumba pork products are based on consumer research to match and surpass the needs of multicultural customers.
Source: Wichita Business Journal
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