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US: Sara Lee files suit against Kraft over advertising 25 May 2009
Sara Lee Corp. is filing a lawsuit on behalf of its Ball Park brand, stating Kraft Oscar Mayer hot dogs are falsely advertised in violation of federal and state laws.
The lawsuit, according to reports, particularly refers to advertisements saying the Oscar Mayer Jumbo Beef Franks are better than Ball Park franks in a taste test.
Taste superiority
According to Sara Lee, "The suit claims Oscar Mayer is presenting a taste superiority claim against the entire line of Ball Park branded hot dogs - this is both false and misleading to consumers. Such claims contain an unclear and inconspicuous footnote in very small type that also falsely implies that more than one variety of Ball Park franks was tested."
"This is a weak attempt by Oscar Mayer to mislead millions of consumers with false and inaccurate claims. Simply put, we believe that these untrue statements are all a bunch of bologna," said Chuck Hemmingway, brand director.
Accurate advertising
According to reports,Syd Lindner, associate director of Corporate Affairs at Kraft has stated with regards to the lawsuit: "Clearly, Ball Park does wish it was an Oscar Mayer wiener, since we are America's favourite hot dog brand. We sell more hot dogs than any other brand. We stand by our reputation for accurate advertising to our consumers.
According to reports,Syd Lindner, associate director of Corporate Affairs at Kraft has stated with regards to the lawsuit: "Clearly, Ball Park does wish it was an Oscar Mayer wiener, since we are America's favourite hot dog brand. We sell more hot dogs than any other brand. We stand by our reputation for accurate advertising to our consumers.
Ball Park growth
Sara Lee said that data from Information Resources, Inc. state the Ball Park brand has had double-digit growth, while the Oscar Mayer brand has declined slightly.
Sara Lee said that data from Information Resources, Inc. state the Ball Park brand has had double-digit growth, while the Oscar Mayer brand has declined slightly.
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