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USMEF: US Producers in Japan for corn-fed beef trade mission 26 Jun 2009
A delegation of six producers representing the Iowa Beef Industry Council, Iowa Corn Promotion Board, Nebraska Beef Council and the Nebraska Corn Board has arrived in Tokyo for a trade mission organized by the U.S. Meat Export Federation (USMEF) to promote U.S. corn-fed beef in Japan and South Korea.
The group began its activities June 23 with a briefing at the U.S. embassy in Tokyo and meetings with Japanese meat buyers, manufacturers and retailers. Team members met with more beef industry representatives on June 24, including importers, distributors and cold storage operators.
USMEF also held a press conference and beef cutting demonstration that allowed the group to discuss current beef industry issues with Japanese broadcasters and trade reporters and to share their personal histories as family farmers and ranchers.
Alan Tiemann, a corn and soybean farmer from Seward, Neb., is representing the Nebraska Corn Board on the trade mission. He emphasized the importance of beef exports to the profitability of U.S. corn growers.
“As corn producers, we realize that the livestock industry is our No. 1 customer and that we need to be supportive of beef exports,” he said. “That’s something we have really set our minds to in Nebraska – understanding our largest customers’ needs and working together to move our industries forward.”
Tiemann added that it is very gratifying to see USMEF’s promotional efforts paying dividends in Japan.
“In the grocery stores, markets and restaurants where USMEF has promotions going on, U.S. beef is very well-received,” he said. “We see a lot of meat going off the shelves where they are doing promotions, and it’s been fun to watch those programs produce results.”
Source and for more info, visit: USMEF.org
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